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Monday, 4 January 2010

The joy of motoring has a future - MINI at the NAIAS Detroit 2010.


MINI is showcasing various visions for individual mobility in the world of tomorrow at the 2010 North American International Auto Show (NAIAS) in Detroit. The MINI Concept Vehicle, for example, whets the appetite of the connoisseur and enthusiast for the fun moments in life. Radically open, it offers yet a further outlook at a future model from MINI. Four seats each with their own door, overall length of more than four metres or 158", as well as four-wheel drive – these highlights characterise this new interpretation of that unique MINI feeling.

The MINI E, in turn, stands for ultra-clean and efficient driving qualities of  the future in the spirit of sustained mobility. In a field test which started in  the USA and now is also being conducted at various locations in Europe, the MINI E presents the potentials of all-electric motoring absolutely free of CO2  in everyday traffic.

Over and above these highlights for the future, the current MINI range enlarged once again in the 2010 model year is making a truly innovative, versatile  and up-to-date appearance at the 2010 NAIAS. The MINI, MINI Clubman, and the new MINI Convertible stand out from all the others in Detroit from  16–24 January 2010 as a model family with individual highlights and different character from one model to the other, further enhanced by a wide range of engines and equipment options. One example is that the open-air model in the brand only introduced last year will also be available in the North American  car markets as the MINI Cooper Convertible, the MINI Cooper S Convertible, and the MINI John Cooper Works Convertible.

Apart from highly expressive and powerful design, the agility typical of the brand, unique premium quality and a wide range of customisation options, exemplary fuel efficiency is the most important feature shared by all models in the MINI range. All current models benefit from the technologies introduced as part of the MINIMALISM philosophy to reduce both fuel consumption and emissions. And since the optimisation of efficiency does not mean giving up driving pleasure, MINI offers a particularly attractive range of models also meeting the growing awareness for superior sustainability and economy.

MINI consistently continuing its initiative in the US automobile market.

With this young, versatile and up-to-date range of models, MINI is continuing its successful initiative in the US automobile market also in the year 2010. Also because the USA remains the world’s single largest market for MINI, the  brand will continue to consistently expand its dealer network in the USA in 2010, maintaining its policy of long-term expansion. So for the first time this year the MINI dealer network in the United States will comprise more than 100 dealers from coast to coast.

The MINI Concept Vehicle: a fascinating outlook at a new concept.

The development of the MINI model family also shows a clear-cut pattern  of ongoing growth. MINI has already announced the introduction of a further model in fall 2010, a Crossover offering ideal qualities to enjoy the driving pleasure, style and character so typical of MINI also beyond the confines of urban mobility.

With its unusually variable interior, four doors and four seats, and with newly developed four-wheel drive, the fourth model in the range successfully reaches new target groups. And through its sophisticated drivetrain and suspension technology, the new model also offers all the agile handling and performance again so typical of a MINI.

The MINI Concept Vehicle presented at the 2010 NAIAS sets the foundation for the new model destined to enter the market in the not too distant future. Focusing consistently on the joy of motoring, the concept model clearly demonstrates the outstanding potential of the new car, carrying forward  classic features of the radically open Mini Moke from the 1960s to a modern concept most appropriate for today’s world. The innovative character of  the MINI Concept Vehicle is therefore borne out by the extreme pleasure of open-air motoring and driving pleasure also beyond the beaten track.

MINI E: MINI drivers in the USA pioneering the path to CO2-free mobility.

The MINI E also offers a new and future-oriented rendition of those character-istics so typical of MINI, its electric motor delivering maximum output of  150 kW/204 hp and fed by a lithium-ion battery enabling the MINI E to accelerate from a standstill to 100 km/h or 62 mph in just 8.5 seconds and offering  a maximum cruising range of 250 kilometres/150 miles.

The brand’s first all-electric car built in a small series of 600 units is pioneering the development of alternative drive concepts within the BMW Group on its  way to CO2-free mobility.

Drivers of the MINI E, gaining thorough experience with electro-mobility in everyday traffic in the US states of California, New York and New Jersey, are also contributing to this pioneering development. In the context of project i, the BMW Group is indeed developing innovative vehicle concepts for densely populated urban areas, also using their knowledge on all-electric drive  systems and their practical use gained, inter alia, through and with the MINI E.

Making a clear statement at the 2010 NAIAS, MINI is entering an important year full of highlights also in the US car market. The enlargement of the model range and the expansion of the dealer network set ideal perspectives for continuing MINI’s story of success in the USA. The models and concepts presented at the NAIAS by MINI offer an exciting outlook into the near and medium-term future of the brand.

The Detroit Auto Show, as it is commonly called, held for the first time in  1907 and therefore rich in tradition, is acknowledged as the most significant annual event of its kind on the American continent. Last year, for example,  the organisers and more than 100 exhibitors from all over the world were able  to welcome more than 650,000 visitors to Detroit.

The joy of motoring has a future – and MINI presents this great future in  a thrilling range of models.

Broad Oak Ashford MINI
Orbital Park, Ashford, Kent. TN24 0GA
01233 504333

Broad Oak Canterbury MINI
Broad Oak Road, Canterbury, Kent. CT2 7PX
01227 828899

Follow Kent MINI on Twitter: KentMINI

Wednesday, 30 December 2009

PRIME MINISTER WELCOMES MINI...


The Prime Minister, Gordon Brown, welcomed an all-electric, zero emissions MINI E to the Government car pool today in Downing Street.  The MINI E will be tested by ministers wanting to try a fully-fledged electric car in an urban environment on their official business around London.

The MINI E was presented to the government car pool by Tim Abbott, Managing Director of BMW Group (UK) Ltd, following the handover of 40 identical cars to pioneering drivers on Sunday to members of the public who will run the cars as part of an important scientific field trial.  The cars will be tested for one year in total and will both help to shape the future of BMW Group electric vehicle development and to inform the wider world about the economic, behavioural and practical issues of living with an electric vehicle.

The Prime Minister was joined by Cabinet colleagues, including the Business Secretary Lord Mandelson, who has been an enthusiastic supporter of electric vehicle development through the Government’s Technology Strategy Board.

Prime Minister Gordon Brown: “I congratulate BMW and MINI for their ground-breaking electric MINI project and I welcome the extensive user field trial that has now begun.”

The Prime Minister added: “The low carbon transport industry will not only cut harmful emissions but has the potential to be a major source of jobs and growth. We have already committed £400 million of support to the sector, encouraging its development and take-up, and I am confident that in future years we will see thousands more electric and other low carbon cars on Britain’s roads."

Lord Mandelson said: “I am delighted that the MINI E is going to be put through its paces by Government ministers for two months. The Government is keen to show that driving electric vehicles is fun. I want the UK to be a world leader in low carbon transport and cars like the UK-built MINI can help us achieve that aim.”

The Prime Minister and Lord Mandelson were also able to meet one of the first MINI E test drivers, Oxford resident David Beesley, who collected his car from the MINI plant at Oxford on Sunday.  “I have only had my MINI E for two days but it’s really fun to drive and it feels great to be reducing my carbon footprint,” he enthused.

Like the MINI E research projects in North America and Germany, the UK trial is a collaborative effort between the partners in a BMW Group UK-led consortium.

Scottish and Southern Electric will be responsible for the electricity infrastructure in the research area and is committed to supplying ‘green energy’ from sustainably generated sources to all drivers of the MINI E through an offsetting scheme.

Oxford Brookes University’s Sustainable Vehicle Engineering Centre will manage the collation of qualitative and quantitative research throughout the UK project. This will include analysis of driver experiences with the MINI E, as well as reviewing the technical information provided by the data-logging units fitted to every MINI E.

The consortium is strengthened by public sector organisations from the South East England Development Agency (SEEDA), Oxford City Council and Oxfordshire County Council.  These organisations are working to develop high economic growth projects such as this.

Additional funding is provided by the Technology Strategy Board as part of a UK-wide programme involving trials of 340 ultra-low carbon vehicles from several manufacturers.  This funding enables the monthly lease for MINI pioneers to be reduced from £550 to £330.

Broad Oak Ashford MINI
Orbital Park, Ashford, Kent. TN24 0GA
01233 504333

Broad Oak Canterbury MINI
Broad Oak Road, Canterbury, Kent. CT2 7PX
01227 828899

Follow Kent MINI on Twitter: KentMINI

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Tuesday, 29 December 2009

The MINI Beachcomber Concept - Kent MINI entering new terrain.


MINI entering new terrain – with a fourth model and a complete range of innovative ideas for the ongoing future. 

The MINI Beachcomber Concept symbolises the elementary values of the brand in new, radical style – and at the same time the new model continues the current development of the MINI range in a particularly attractive manner.   

Within just ten years after the re-launch of the brand, the fourth version of  the MINI is now set to enter the market. As a unique crossover in the typical style of the brand, the new model offers a fascinating re-interpretation of  that typical MINI design, with the functional convenience of four doors, four full-size seats, a variable interior, and a unique standard of driving pleasure  now to be enjoyed for the first time also beyond the beaten track thanks to newly developed all-wheel drive.

The new production model now available from MINI goes far beyond the  realms of urban mobility, inspiring the MINI designers to enhance that un-mistakable MINI feeling by adding further facets never seen before. Creating  the MINI Beachcomber Concept, therefore, they are taking up the technical  and concept qualities of the production model announced for autumn 2010, offering the ultimate expression of freedom in a car on this basis. The result is a new, incomparably open concept for a driving experience for all your senses, plus a degree of versatility greater than ever experienced before in discovering and enjoying new terrain.

The potential use and versatility of the MINI Beachcomber Concept is defined exclusively by the activities and preferences of its user. Clearly, the most authentic and natural surroundings for a car of this type are beaches where the MINI Beachcomber Concept, through its enhanced traction and radically  open body, offers that unlimited freedom of movement it expresses from the start through its name alone.

The MINI Beachcomber Concept therefore allows the driver and passengers to actively live out their personal style, just like a kitesurfer, wakeboarder or triathlete is magically attracted to the hot spots of beach life the world over. Through its robust and versatile character, the MINI Beachcomber Concept furthermore follows in the footsteps of the Mini Moke, which, back in the 1960s, quickly became the epitome of adventurous motoring in your leisure time and  in sports activities in sunny coastal regions.

Unique, typical of MINI, and with a great role model from way  back when.
The MINI Beachcomber Concept is the vision of a car leaving behind all  conventional standards and creating innovative momentum for individual mobility of the future. The combination of traction optimised by all-wheel  drive for excursions beyond the beaten track, on the one hand, and an extreme focus on motoring in the open air, on the other, is quite unprecedented in the world of the automobile.   

Now, therefore, the MINI Beachcomber Concept makes such a driving  experience a truly attractive option, offering a harmonious blend of features  only a MINI can provide in such authentic style. And since individual character, a clear focus on maximum driving pleasure, and the courage to create new concepts have always set the foundation for new models in the MINI range, this  open-air all-wheel-drive concept clearly stands out from the beginning as a typical MINI.

The authentic style and character of the MINI Beachcomber Concept also results from the fact that the brand once already offered an extreme thrill of driving pleasure in the open air by conscious reduction to the very minimum: Way back in 1964, just five years after the market launch of the classic Mini, the creator of the first model, the world-famous engineer Alec Issigonis, already developed an all-open version of this revolutionary compact car.

The body of the Mini Moke, as it was called, was made up of hardly more  than a floorpan, wide sills at the side, the engine compartment lid and the windscreen. A folding roof served – more or less – to protect the driver  and passengers from precipitation.

With its robust structure and the drivetrain technology carried over from  the Mini, this four-seater fun car became a great success particularly in the sunny regions of the USA and Australia. Production of the Mini Moke in Great Britain continued until 1968 with a production volume of some 14,500 units, following which production was continued in Australia and Portugal.

The MINI Beachcomber Concept now projects the principle of the Mini Moke into the 21st century. The rustic appearance of the car and its consistent concept of consciously reducing the body components and interior to a minimum  clearly follow the tradition of the radically open Mini Moke back in the 1960s. This is indeed further accentuated by design language strongly inspired by  the Mini Moke and enhanced by various striking details such as the characteristic radiator grille.

It goes without saying that the new model meets all modern demands in  terms of space and comfort, efficiency and safety, while nevertheless retaining its clear focus on driving pleasure in direct contact with the surroundings.

Even ALL4 all-wheel drive goes back to a role model from the past, to be precise  a prototype Mini Moke fitted by Alec Issigonis with two engines in 1963.  On this test car appropriately referred to as the “Twini”, the front and rear wheels  were driven in each case by a four-cylinder from the Mini range of engines.

Versatile, modern, and safe at all times.
Modern and up-to-date from A–Z, the MINI Beachcomber Concept offers  a wide range of innovations for consistent driving pleasure in the 21st century. The outstanding know-how in automotive development of a premium car  maker in the areas of design, drivetrain, safety and production technology brings together the undiluted character of the concept car with a wide range of  solutions most convincing in practice.   

Measuring approximately four metres in length and with its highly versatile  interior, the MINI Beachcomber Concept offers all the variability and spaciousness required for active leisure time. Consistently reduced to a minimum, the body of the car ensures an intense feeling of the sun shining in and the wind rushing by, while full maintenance of all MINI safety standards guarantees maximum occupant safety at all times.

The MINI Beachcomber Concept comes with a strong and stable body structure incorporating clearly defined load paths and deformation units serving to convey and consistently absorb impact energy in the event of a collision. Rollover safety also meets the highest demands made of an open car, the stable frame on the passenger cell able to withstand even extreme situations formed by substantially reinforced A-pillars and an equally strong D-pillar bar complete with an integrated lateral support element at the rear of the car. This additional safety component is indeed finished in body colour and, through its geometry alone, conveys a supreme standard of strength and stability. It is made of  high-strength steel for maximum stiffness on optimum weight, again in the interest of supreme safety.

This concept of intelligent lightweight technology serves to consistently lower the car’s centre of gravity in the interest of superior agility at all times. Indeed, this agility is further enhanced by another special feature also standing out through its special look, with the lateral support element boasting recesses shaped to form the “MINI” model designation. Again, this special feature clearly visible from outside particularly when looking at the car from above further emphasises the spirit of pure adventure in the open air.


Extreme variability for all kinds of activities, weather and road conditions.
Single seats at the rear adjusting fore-and-aft as required and with backrests folding down completely offer the passengers a supreme standard of grand touring comfort tailored to their individual requirements and allow appropriate adjustment of transport capacities for all needs. In practice, this means that the driver and passengers are able to conveniently stow even bulky sports equipment such as mountain bikes or wakeboards securely held in position by special fastening systems.  

When open, the MINI Beachcomber Concept is also able to carry extra-long objects such as surfboards without the slightest problem. Fastened firmly to the lateral support, surfboards fit conveniently into the car, sticking out at the top  on the way to the beach.

The driver and passengers enjoy convenient access to the luggage compartment though the rear panel split vertically down the middle into two sections. Whenever necessary, the right-hand side may remain fully open for bulky objects  extending out of the car at the rear. The left rear element, in turn, is a window-less door hinged at the side and extending up to the seat backrests. The additional storage case fitted on to the door is reminiscent in its round shape of a fully enclosed spare wheel holder of the type otherwise seen on a conventional offroader. But since the MINI Beachcomber Concept comes with runflat tyres and therefore does not require a spare wheel, the lockable case may be used to take along additional luggage, keeping beach mats, towels, surf shoes or similar odds and ends within easy reach at all times.

Flexible protection from wind and weather: soft roof or hardtop inserts.
The MINI Beachcomber Concept is built for the sunny side of life and is  simply perfect for spontaneous action. Through its optimum flexibility, the car is able to meet all kinds of different requirements, naturally coping with any sudden change in exterior conditions.  

This alone gives the MINI Beachcomber Concept all the qualities required for everyday motoring, with several options to cater for new demands and weather conditions.

The soft roof coming off the body completely and folding up into a compact unit offers particularly convenient and, at the same time, effective protection from rain and weather. Whenever required, the roof may be drawn over the car within a few instants like a tonneau cover on a boat, fastening conveniently on the windscreen frame, the rear panel and the side openings.

Made of an extremely light and, at the same time, very robust special fibre,  the roof comes with transparent plastic inserts at the sides and at the rear serving as windows.

In its functional qualities, the roof follows the same standard as the most sophisticated and demanding outdoor wear combining maximum protection from wind and rain with minimum weight.

The lashing points holding the roof in position are equally strong, stable and user-friendly, with the four entry points and the rear door opening and closing easily when the roof is in place, naturally keeping out draughts and water  from outside.

As a further option for reliable protection even in bad weather, the  MINI Beachcomber Concept is available with accurately fitting plastic inserts on the roof, at the sides and at the rear. Made of an extra-light plastic material, these robust inserts carry over the principle of the removable hardtop to the doors and the luggage compartment lid of the car. And again in the interest of clear design and superior convenience, the inserts come flush with the body  of the MINI Beachcomber Concept.

The door elements maintain their defined position through their firm connection to the opening points and the A- and D-pillars. They are likewise transparent  at the top to provide good visibility to the outside, with the rear element held firmly in position through its contact to the left door element, the rear body panel at the right, and the loading sill.

The hardtop as such is connected to the windscreen frame at the front and rests in special mounts on the rollover crossbar. Precisely arranged connections joining the hardtop with the side and rear elements keep the entire structure extremely strong and stable, the appropriate connection being unfastened in each case when opening a door.

Following the MINI Crossover Concept opening up fascinating new options through the further extension of the brand family, the potential of the MINI’s modern drivetrain technology and its flexible space concept is now being used consistently to offer additional driving opportunities in a new dimension.  Indeed, the MINI Beachcomber Concept offers a particularly emotional driving experience, demonstrating these qualities once again in that unique style so typical of the brand. Clear proof, therefore, that unconventional creativity still serves today to open up the door to brand-new vehicle concepts pointing  into a future bound to offer even more fascinating renditions of that unique feeling so characteristic of MINI.

Broad Oak Ashford MINI
Orbital Park, Ashford, Kent. TN24 0GA
01233 504333

Broad Oak Canterbury MINI
Broad Oak Road, Canterbury, Kent. CT2 7PX
01227 828899

Follow Kent MINI on Twitter: KentMINI

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Wednesday, 2 December 2009

Dexter's Christmas Gift Ideas.

Dexter has been scouring Broad Oak MINI looking for great gift ideas for this Christmas. He's been dropping a few hints for what he wants to find under the tree.

One for the kids. Dexter is doing his best to model this MINI Hoodie which is available for £10.99


This is better. Dexter really wants this funky, furry, MINI shaped rucksack for Christmas. You can have it for £29.95
 

Seal and Protect your MINI for £399, gift bag included.

Dexter likes the idea of being able to roll in the mud and come up smelling of roses... and with this clever technology your MINI can do the same (kind of...). Seal and Protect can help guard your MINI from whatever life throws at it, making it the perfect pressie for every MINI owner.

Spruce up your MINI with some Black Jack Mirror Covers at £41.95 (plus fitting)


Dexter stays cool with this MINI Fridge at £149.01


And finally... A MINI 'wings' keyring makes a great gift for any MINI owner or for the collar of your favourite pet. Looks like Dexter has chosen his Christmas present. 

Broad Oak Ashford MINI
Orbital Park, Ashford, Kent. TN24 0GA
01233 504333

Broad Oak Canterbury MINI
Broad Oak Road, Canterbury, Kent. CT2 7PX
01227 828899

Follow Kent MINI on Twitter: KentMINI
Follow Dexter on Twitter: Dexter_tweets

More Christmas Gift Ideas and Genuine MINI Accessories at www.kentminiaccessories.co.uk